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Experience Design for
India’s first fashion social network

SEE WORK
ROLE
UX Design
Back End Development
Impact Created
10k Sign Ups within the first 2 weeks of launching
Built and App extention
Industry
#SocialNetwork #Fashion #CommunityBuilding

ABOUT PROJECT/CLIENT

Since the fashion industry is quite decentralised when it comes to collaboration, there was immense scope to create a platform and have a business model that works on subscription services, helping people collaborate.
USER RESEARCH
WIREFRAMES
DESIGN
PROTOTYPE

INSIGHT

A user is 80% less likely to complete the sign-up process if they have to create a profile from scratch.
Micro job p2p opportunities weigh more than macro job opportunities.
A good way to hook the user is to send them notifications even when they are not on the app.

GOAL

MVP Level Products delivered in an unbelievable turnaround time.
Building a social platform powered by a P2P engine to open up job opportunities.
Increase subscriptions per user to back it up with a business model.

CONCLUSION

It is important to understand that UX is designed based on psychological and behavioural aspects.
It was an interesting exercise to dive deep into the mind of the user and create this product.


LETS CREATEREQUEST PROJECT DOC