keyboard_arrow_up
keyboard_arrow_down
keyboard_arrow_left
keyboard_arrow_right

Experience Design for an
AI-powered Brand Management tool

SEE WORK
ROLE
UX Design
UI Design
Data Visualization
Impact
A large part of this project is confidential
Industry
#Consulting #FMCG #BrandManagement
#ArtificialIntelligence

ABOUT CLIENT

Brand management for a conglomerate is a time consuming and difficult process. Having a centralised management information system that fetches day to day business-related data points enables the brand managers to take quick decisions, saving costs and improving efficiency.
RESEARCH
USER JOURNEY
WIREFRAMES
DESIGN
PROTOTYPE

INSIGHT

Any management department spends more time evaluating decisions than actually taking them.
The idea was to accelerate this process, directly saving time and indirectly saving costs.
It is important for Data Visualisation to be presented in a storytelling format.

GOAL

To deliver the entire prototype in 3 weeks, in time to be presented at an event.
Accommodating daily approvals and changes
Incidentally, we also ended up helping the client with creatives and music selection for the event.

CONCLUSION

It is important to understand that UX is designed based on psychological and behavioural aspects.
It was an interesting exercise to dive deep into the mind of the user and create this product.

LETS CREATEREQUEST PROJECT DOC