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Interface and Experience design for one of the fastest-growing consumer brands in Mumbai, helping them go digital

SEE WORK
ROLE
UI Design
UX Design
Back End Development
Impact Created
Increase in revenue stream for this company,
Close to 1,00,00 worth orders generated monthly
Better Brand Visibility
Industry
#E-commerce #FMCG #B2C #Bakery #Food

ABOUT PROJECT/CLIENT

One of the top baking companies wanted to fully explore a digital platform as an option for city-wide delivery of cakes and statewide delivery of products with a higher shelf life.
USER RESEARCH
WIREFRAMES
DESIGN
PROTOTYPE

INSIGHT

The portal opened up doors to new audiences - corporates who are looking for large quantities and customisations.
Customisation options add a lot to the conversion rate of the cart.
Geo-Location based delivery helped get offers and stores more orders.

GOAL

Deliver a mobile-friendly experience
Accommodate a wide range of products and include a special product of the day landing page which could showcase new recipes and products everyday.
Allow smooth customisation of orders through photo upload and the integration of WhatsApp.

CONCLUSION

This is one of our favourite clients. We closely observed their supply chain through the city and wanted to create this platform that would have a positive impact on their sales, to justify their decision of going online for the first time.


LETS CREATEREQUEST PROJECT DOC